WTF IS THIS?
A reasonable question. Let us explain.
IT STARTED WITH A STUPID IDEA
We asked ourselves - Why are all chips in bags? Bags are terrible. They're loud, impossible to reseal, and end up in landfills for 300 years.
What if we put chips... in a Can? Yeah, the Beer Can? That's the dumbest thing we've ever thought of. No one has ever done it before. And that's when we knew we had to do it.
Because if something makes you laugh and makes you think at the same time, it's probably worth pursuing.
Or it's completely idiotic. We decided to find out which anyway!
NORMAL CHIPS ARE BORING AF!
And also kind of terrible. Here's why
PLASTIC BAGS ARE FOREVER
That chip bag you threw away in 2015? Still in a landfill. Will be for 300+ years.
Your great-great-great-grandkids will still be dealing with your snack trash.
Cool Legacy.
FLAVORS ARE PREDICTABLE 😴
"Bold" this. "Extreme" that.
It's the same 5 flavors with different marketing words.
BBQ. Ranch. Sour Cream.
The holy trinity of boring.
Where's the excitement?
Where's the chaos?
PACKAGING IS BROKEN 📦
Can't reseal the bag.
Can't recycle it.
Can't even open it without sounding like an earthquake.
"Shhh, I'm trying to be quiet"
*CRINKLE CRINKLE CRINKLE*
There had to be a better way.
SO WE PUT CHIPS IN A CAN
An aluminum can. The same thing that holds your favorite drinks. But with chips inside.
Revolutionary? No. Obvious? Honestly, kind of. Better in every way? Absolutely.
Here's why it works
-
♻️ INFINITELY RECYCLABLE
Aluminum is the only packaging that's infinitely recyclable without losing quality. Your next POPI can could literally be
made from this one. That's the circle of life, Simba. -
🔇 ACTUALLY RESEALABLE
Pop-top means you can open it, eat some, close it, and not announce to the entire office that you're snacking. Revolutionary concept, we know.
-
💪 PROTECTS THE CHIPS
No more chip dust. No more crushed corners. Just perfectly intact chips every time. The way chips should be.
🎵 POP-TOP SATISFACTION
That tssk sound when you crack it open? Chef's kiss. ASMR for snack lovers. This isn't rocket science. It's just... better.
WHY "HABANERO HIP HOP"?
YOU ASKED. WE'LL ANSWER.
When we first made this, we needed a name.
A name that captured:
- The heat (habanero)
- The vibe (fun, energetic, bold)
- The culture (young, rebellious, different)
- The chaos (unpredictable, exciting)
Someone said: "What about Habanero Hip Hop?"
And the room went quiet.Not because it made sense. Because it didn't.
But also... it did?
HIP HOP IN A CAN. WOAH
It was Rebellious (like putting chips in a can)
Creative (like this entire concept)
Influential (changed music, fashion, culture)
About breaking rules (our whole philosophy)
Plus it sounds cool. Plus it makes people ask questions. Plus it's memorable.
Does habanero have anything to do with hip hop? No.
Do we care? Also no.
The name stuck. The taste is fire.
That's the whole story.
If you get it, you get it. If you don't, you don't.
Either way, the chips slap.
WHAT WE STAND FOR?
BESIDES PUTTING CHIPS IN A CAN?
DEATH TO PLASTIC BAGS
WE ARE NOT SAVING THE PLANET ALONE! But we're doing our part.
Every POPI can is 73% recycled aluminum. Every can is infinitely recyclable.
Chip bags? 300 years in a landfill. Aluminum? Recycled and back in your hand in 60 days.
We chose the right packaging. The rest of the industry will catch up. Eventually.
FLAVOR OVER FEAR
We don't do mild.
We don't do "medium."
We do actually spicy.
Habanero means habanero.
Not "jalapeño with aspirations."
If it makes you sweat, we did our job.
If it doesn't, you're probably a sociopath.
(Or you grew up eating spicy food. Respect.)
COMMUNITY OVER CUSTOMERS
We're not building a customer base.
We're building a tribe.
POPI People aren't just buyers.
They're co-creators, collaborators, chaos agents.
Your posts, your ideas, your feedback—
that's what shapes this brand.
This isn't our brand.
It's ours. Together.
Crunch the chaos with us.
ENTERTAINMENT FIRST
We could've made boring chips.
Could've done traditional marketing.
Could've played it safe.
But safe is boring.
And normal chips are boring AF.
We're here to entertain you.
Make you laugh.
Make you think.
Make you question reality.
Oh, and also sell you chips.
In that order.
WANT TO JOIN THE CHAOS?
We're always looking for people who think
Chips in a Can is Brilliant. Not Bizarre.
