THE HONEST ANSWER, NOT THE RECRUITING BS. WE'RE ACTUALLY GROWING

This isn't a side project for us. People follow our chaos. Revenue is real and growing.
You won't be employee #237 at a corporation. You'll be early team member at something that's working.

That means:

- Real impact on direction
- Equity potential (for key roles)
- Your work actually matters
- Direct access to founders

It also means:

- Fast-paced (sometimes chaotic)
- Wearing multiple hats
- Figuring things out as we go
- Not everything is "figured out" yet

If you need structure and clear processes for everything: This isn't the place.

If you want to BUILD those processes: Keep reading.

Look at our website. Read our copy. Check our Instagram. We're chips in a can named after hip hop. We don't do corporate speak. We don't have synergy meetings. We don't make you wear business casual.

Work here means:

- Creating wild campaigns
- Making stuff that makes people laugh
- Being weird (encouraged, not tolerated)
- Trying things others won't

Our marketing isn't Strategic Brand Positioning. It's what if we just... did the funny thing?
And it works. If you want to be creative without layers of approval: This is it.

If you need a Brand Guidelines document to tell you what's allowed: We have one, but we ignore it constantly.

Dramatic? Maybe. True? Also yes.

Plastic chip bags are terrible. They can't be recycled. They sit in landfills for 300+ years.
Aluminum cans solve this.

Every POPI can sold = One less plastic bag.

We're also:

- Supporting independent artists (limited drops)
- Paying fair wages (livable, not just minimum)
- Building local supply chains (made in India)
- Being transparent (pricing breakdowns, failure reports)

You won't save the world working here.

But you'll be part of a business that:

✓ Doesn't destroy the planet unnecessarily
✓ Treats people fairly
✓ Builds community, not just customers
✓ Actually believes what it says

That's rarer than it should be.

Let's be honest:

We're not Google. We can't offer ₹50L packages. We can't match big corporate salaries.

But we can offer:

- Market-rate salaries for our stage (startup, growing)
- Equity (for key roles - you own part of this)
- Performance bonuses (when we hit goals, you benefit)
- Transparent salary bands (no secrets, no negotiation BS)

And:

- Remote work options (we trust you)
- Flexible hours (we care about output, not hours)
- Unlimited POPI (obviously)

If you're optimizing purely for money: Go to big tech. No judgment.

If you want fair pay + equity + impact: We can do that.

Small team = you work closely with everyone.

We're:

- Honest (we'll tell you when something's not working)
- Direct (no passive-aggressive Slack messages)
- Supportive (we want you to succeed)
- Weird (in the best way)

We're not FAMILY. Work-life balance matters. We're not your family

We're a team. A good one. If you like working with smart, weird, driven people: You'll fit in.

If you prefer keeping work and personality separate: This might feel like too much.

ENTERTAINMENT FIRST

We're not just selling chips. We're creating experiences. If it's not entertaining, it's not POPI.

MEANING:
- Marketing that makes people laugh
- Packaging that starts conversations
- Community that feels alive
- Everything we do should be share-worthy

Boring is easy. Boring is forgettable. Boring is what everyone else does.

We don't do boring.

RADICAL TRANSPARENCY

We share:
- Our actual pricing breakdown (costs + margins)
- Our failures & challenges (when things aren't working)
- Our financials (with team, not publicly - yet)

We believe:
- Honesty builds trust
- Customers aren't stupid
- Hiding things creates distance
- Transparency is a competitive advantage

This applies internally too:
- Salary bands are public (within company)
- Company metrics shared with everyone
- Founders accessible to all team members
- Bad news shared immediately, not hidden

If you prefer corporate opacity: Wrong place.

If you want to know what's actually happening: We'll tell you.

PROGRESS OVER PERFECTION

We move fast. We'll make mistakes. We'll learn and fix them. Done beats Perfect.

This doesn't mean:
- Shipping garbage
- Cutting corners on quality
- Ignoring details

It means:
- Launching before we're 100% ready
- Iterating based on feedback
- Not overthinking every decision
- Fixing mistakes quickly

We'd rather ship and improve than wait for perfect. Perfect never ships.

COMMUNITY OVER CUSTOMERS

We're not building a customer base. We're building a tribe.

POPI People aren't transactions. They're collaborators.

This means:
- We feature their content
- We listen to their feedback
- We make them part of the story
- We treat them like friends, not metrics

This applies to team too:
- We support each other
- We celebrate wins together
- We help each other grow
- We're building something together

You're not an employee. You're part of the tribe.

PROFIT + PLANET

We're a business. We need to make money. But not at the planet's expense.

Every decision we make asks: What's the environmental impact?

This means:
- Choosing aluminum over plastic (even though it costs more)
- Using recycled materials (even though it's harder)
- Optimizing logistics (reducing carbon footprint)
- Being honest about our progress (we're not perfect)

Sustainability isn't marketing. It's how we operate.
If you think green is just branding: This won't make sense.
If you want to build a business that doesn't destroy the planet. Same.